April: Retailers4Life
The Retail Merchants Association (RMA) partners the Donate Partnership of Central Virginia, which includes UNOS, Old Dominion Eye Foundation, LifeNet Health, Inc., Donate Life American and MOTTEP of Richmond, during the month of April to increase awareness and encourage organ donation.
RMA members offer their retail locations as places where customers can further their education about the importance of organ donation as well as sign up to become organ donors.